I’m a Product Designer with a background in neuroscience currently designing and building the AI workforce at Relevance AI.
I’m known for stepping beyond traditional design boundaries as needed: leading product roadmap discovery, owning end-to-end design, shipping frontend code with AI-assisted workflows, and running A/B experiments to drive measurable growth. I adapt to the needs of my team.
‘I’m Not An Engineer, But I Ship Code’ @ Atlassian x Cursor
I’m trusted by teams to take products from concept to enterprise-scale across AI-Tech, Fin-Tech, and Ed-Tech industries, delivering over 90+ **App and Web initiatives and 20+ pull requests to Github.
I’m also a Founder with 6 years experience scaling bootstrapped profitable products like Get Psyched, *Tutor AI, and SoloStack.*
Everything I do stems from my love of creating ✨
Fun fact: My overseas holidays revolve around meeting up with models and photographers to create art. This portrait was shot in Japan at a friend’s studio.
<aside> Relevance AI
MVP Unifying Three Disconnected Workspaces Into One Cohesive Canvas
MVP Meeting Intelligence At Enterprise Scale
Vibe-Coding Fully Functional Onboarding Flows With Conditional Logic
Leading The Onboarding Team To Double Activation In Three Months
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<aside> Ubank
Pioneering Passkey Security Technology in Australian Banking
Make It Sticky: Turning Dormant Sign-Ups Into Transacting Customers
Maintaining Design System Components
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<aside> Clinical Research Publication 1 | Publication 2
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<aside> Speaking Gigs 🔹 Cursor Sydney Meetup by Atlassian x Cursor Sydney 🔹 Agentic AI: From Concept to Capability by NAIC, Australian Government 🔹 Product in the age of Agents and AI Conference by Web Directions 🔹 The Next Wave: AI-Driven Startups by GenAI Labs x Dovetail 🔹 Design Systems Conference by Into Design Systems
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<aside> Upskill with me https://augmented-designer-landing.netlify.app/ https://trysolostack.com/
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<aside> “I had the pleasure of working with Freya at Relevance AI across two very different team environments – first in the Experimental team and later in Workflows – and she consistently impressed me in both.
In the Experimental team, Freya stood out for her initiative and speed of context absorption. She has a rare ability to step into ambiguity, quickly understand the broader product and technical landscape, and start contributing meaningfully without needing excessive direction. She doesn’t wait to be told what to do – she identifies opportunities, proposes improvements, and moves things forward.
In the Workflows team, her role required a different set of strengths. Beyond design execution, she took on significant responsibility in project organisation, work planning, and surfacing risks early. She helped create structure where it was needed, ensured stakeholders were aligned, and maintained momentum across complex initiatives. Her ability to balance creative thinking with operational discipline made her a highly reliable partner for engineering and product.
Freya combines strategic thinking, strong ownership, and a calm, pragmatic approach to delivery. She elevates the teams she works with and can be trusted with both ambiguity and execution-heavy environments.
I would gladly work with her again.”
Inga Pflaumer - Engineering Manager - Relevance AI
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<aside> “I worked with Freya on a ton of projects but most recently on building out our meeting agent offering, and she was incredible to work with. She brings a really strong design instinct to both discovery and delivery, and has a great knack for turning fuzzy problems into clear, usable experiences.
What really stands out about Freya is how far beyond the typical designer role she goes. She doesn’t just design flows, she writes code when needed, even building her own slide decks with custom motion graphics so customers can actually use and experience the product. On top of that, she brings a ton of energy to the team and is always coming to the table with ideas, opinions, and enthusiasm. She’d be a huge asset to any team.”
Josh Jackson - Product Lead - Relevance AI
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<aside> “Freya brings relentless energy and clear ownership to every project she touches. She actively seeks out customer pain points and turns them into practical improvements.
One example is her work on technical error messages. She noticed that all our error messages in the platform were very technical with no clear explanation of how to fix them. Instead of treating them as engineering artefacts, she reframed them for non-technical users, formed a small cross-functional triad, and drove work through to delivery so the messages could be understood by non-technical users with clear call-to-actions. This work was innovative, leveraging LLMs to interpret error codes, reducing the need for hard-coded error messages.
Freya also led the Builder Unification project end to end. She brought together product designers, product managers, and founders to map the full agent-building journey, identifying friction across the experience. She didn’t just document flows, she created alignment and a shared direction for how the system should work as a whole.
I’ve consistently seen Freya take full ownership of ambiguous problems, proactively surface issues others miss, and push them to resolution. She doesn’t wait for permission, she makes progress. Any team would be genuinely lucky to have her.”
Faria Anzum - Senior Product Designer - Relevance AI
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<aside> “As a design leader, one of the greatest privileges is spotting the next generation before they fully step into their power. At UBank, I had the chance to work alongside the exceptional Freya Stockman. I was blown away by her ability to get to the heart of a design challenge, her unwavering tenacity for problem solving and design acumen*.** The curiosity. The hunger. The spark. And yet, she kept levelling up and her energy pushed others to grow too.*
Watching her thrive from the sidelines has been one of those career moments that brings genuine joy. She’s not just a diamond anymore, she’s carving out what design looks like in an AI-powered era. The future of design is brighter because people like Freya are shaping it. And I couldn’t be prouder to cheer her on.”
James Earnshaw - Lead Product Designer - Ubank
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