I’m a Product Designer UX/UI working with a fin-tech enterprise to design over 40 app features, with a focus on onboarding, activation, and security.
I’m a solo Founder with expertise in systems thinking and no-code automations, building bootstrapped EdTech businesses Get Psyched and TutorPro from the ground up - turning initial concepts into profitable products through iterative design, development, and market validation.
I’m also a Digital Artist specialising in dream-like storytelling through photos, videos, and animation. Everything I do stems from my love of creating.
<aside> Highlights
Redesigning authentication: The first passkey implementation in Australian banking
Make it sticky: How I turned dormant sign-ups into transacting customers for a digital bank
Self taught: How I took a tutoring marketplace from 0 to 1 and then reimagined it using AI
Maintaining consistent UI patterns with design system thinking
How I use automation in my business to work smarter, not harder
Creative Freya: Digital Art Portfolio
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Coming soon… Get my ‘Discovery & Design AI Accelerator System’
Open to contract and full-time work - Flexible hybrid or Remote
<aside> “Having worked with Freya for over 6months i am blown away by her ability to get to the heart of a design challenge. she is unwavering in her tenacity for problem solving and has a design acumen well beyond her experience. Freya is a pleasure to work with and is the kind of colleague who is a real joy to work with.”
James Earnshaw - Lead Product Designer - Ubank
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<aside> “I’ve worked with Freya for the last two years and have seen her grow from junior to a very capable Product Designer. Freya dives straight into any new challenge with passion and an enthusiasm to learn. Her love for design is obvious and her approach to work is truly admirable. Freya never shies away from asking questions and is very thorough in research, planning, and documentation.”
Phillipa Land - Lead UX Copywriter - Ubank
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<aside> “Freya is one of the most dedicated and hardworking individuals I have come across in my career. She approaches every project with unparalleled enthusiasm and drive, and always goes above and beyond to ensure that deadlines are met and deliverables are of the highest quality.”
Veronika Simic - Senior Project Manager
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